Improve Your Team Collaboration to Increase Efficiency and Overall ROI
19th May 2017
... Comments


Businesses are now taking team collaboration more seriously. According to Harvard Business Review, “According, the time spent by managers and employees in collaborative activities has ballooned by 50% or more.”

To get you started immediately, here are the best marketing management tools:

1). Slack

Do you want to get the job done? Then, you need Slack. Slack is a powerful collaboration tool that will work for you, no matter the size and types of team. It’s not a tool specifically designed for marketers, but trust me it can do wonders for your marketing team. 

You can create channels to organize teams and different projects within Slack. For instance, you can create a channel for SEO and another channel for link building.

Team members can send direct messages, messages in channels, and they can even call team members. It also allows sharing of files.

Slack works on all devices. This is what makes it a superb tool for team collaboration. No matter where your team members are, they can always access Slack and respond to important messages.

2). Ignitur

Ignitur is advanced marketing management software for online entrepreneurs. It’s specially developed for marketing teams, agencies—ideal for managing both simple and complex projects. It comes with lots of features that will serve you well.


For instance, it helps you manage campaigns, tasks, and sub-tasks, from one central dashboard—this is an important aspect of marketing that must not be neglected. Trust me when I tell you that web marketers are looking for avenues to get more productive while working on small or large projects.

Ignitur comes with great features that aid in task management, time tracking, custom reporting, team collaboration, and the tool has an in-built editor so that you can quickly leave important notes to other team members.

3). Brightpod

When you’re looking for an easy-to-use marketing management software program, consider Brightpod. Brightpod has features for effective time tracking, task management, and more. It takes the chaos out of your projects and enables you to plan and collaborate better with team members.


Brightpod is a feature-rich tool that is sure to increase your productivity if you use it the right way. Here’s is an overview of how Birghtpod can help your marketing team:

  • Track the progress of projects
  • Supports one-time and recurring projects
  • Allows you to automate similar projects
  • Built-in editorial calendar
  • Priority setting for tasks
  • Time tracking feature
  • Send emails with Brightpod Send
  • Upload and share files
  • Set milestones for your team
  • Messaging service
  • Reporting
  • Integrates with Google Docs, Dropbox, and Box

Sounds interesting, right?

Brightpod is really a helpful tool for marketing teams. It’s also affordable—which makes it a perfect solution for small and medium-sized digital marketing and creative teams.

4). Wrike

One of the core attributes of Wrike is that it helps you build campaigns that exceed customer’s expectations. It’s amazing in the sense that it takes team collaboration to a whole new level with its dynamic and visual dashboard.


For instance, Wrike allows proofing of images and videos. Imagine you’re creating a video for your YouTube channel and need input from every team member.

Wrike will help you to do it without sending emails to and fro.

This marketing software also has some other killer features that are usually not found in other team collaboration tools.

  • You can create several campaigns and assets
  • Manage events
  • It has built-in feature for forms
  • Resource and workload management
  • You can choose from several project management templates
  • Visual and dynamic dashboard
  • In-depth reporting
  • Time tracking
  • Budgeting
  • Document sharing and versioning
  • Integrates with Zapier

Wrike project management software for marketing teams is one of the best out there, but unfortunately, it doesn’t come with chat. If you intend to use Wrike, you'll have to use a different chat app like Slack.


5). Clarizen


Clarizen is your online project management software that works for all types of teams. Clarizen is flexible. Though it’s not specifically designed for marketing teams, but the entire organization can use it to streamline task management across multiple departments.

Getting started with Clarizen is super-easy. Creating projects and business processes is just fun. One of the amazing features is its 360-degree real-time visibility that makes timely decision making and information sharing a simple task.

Some of the major features include:

  • Workflows are customizable. You can customize them for your business, departments, projects, and teams.
  • In-context collaboration helps with communication.
  • Repeatable tasks and workflows can be automated.
  • The user-interface is flexible. It can be customized as per need.
  • Time tracking.
  • Dynamic and visual dashboard.
  • Detailed reports.


Clarizen is a powerful flexible project and team management software that has the potential to improve productivity and team collaboration. The only issue with Clarizen is that it’s relatively expensive.



In reality, any of these marketing management software programs has the potential to enhance your productivity and bring you closer to achieving your marketing goals. However, bear in mind that it’s not the software that improves efficiency per se, but rather, it’s how you use it that makes the difference.

Your team could fail to communicate and collaborate effectively even with the best software. Train your team members on how to use marketing software to do simple tasks—because that’s the key to completing your bigger projects on time.

Popular Categories