Chester Law Firm to Spearhead New Legal Superbrand
17th November 2010
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QualitySolicitors Oliver & Co hosted  launch event at its office at 30 Watergate Street on November 11th with a celebrity appearance from Matt Shneck and Phil Brandreth of the Chester Jets basketball team.

Chester has been chosen as one of 55 locations for the massive expansion of the UK’s first national legal brand, QualitySolicitors, as law firms prepare for ‘Tesco law’.

Leading local law firm, Oliver & Co has been selected from fierce competition to become a QualitySolicitors firm. QualitySolicitors, described as the “next generation legal brand’ plans to launch a QualitySolicitors law firm in every major UK town and city by Autumn 2011, and aims to provide a recognisable ‘household name’ for legal services, ahead of massive changes due to take place in the legal market. The changes, dubbed ‘Tesco law’, will allow banks and retail brands to provide legal services for the first time from October 2011.

In an effort to stay ahead of this new competition, QualitySolicitors firms are required to commit to providing the highest levels of customer service, including a free first consultation and a same-day response service.  “That”, says QualitySolicitors Chief Executive, Craig Holt, “is just the beginning”. “The legal market is going to totally transform over the next couple of years. We will ensure going to a QualitySolicitors branch for legal matters will be as familiar and easy as calling into a well known bank or opticians’.”

He goes on to say: “With a range of innovations in the coming months, we will change people’s entire experience of accessing legal services, making it a much easier and more enjoyable process. By providing a recognisable and trusted brand name, we will end the need for the time-consuming and often stressful, task of having to choose between lots of different local firms.”

Firms that apply to become QualitySolicitors firms are required to undergo a rigorous selection process, with public feedback being the decisive factor. Now known as ‘QualitySolicitors Oliver & Co’, the firm, located at 30, Watergate Street, has rebranded to incorporate the distinctive black and pink QualitySolicitors logo. Director, David Owen said, “Customer feedback has always been extremely important to us.  We are therefore delighted that based on the positive response from our customers Oliver and Co has been chosen as a QualitySolicitors firm. It’s fantastic news for us and for Chester which will benefit hugely from having a QualitySolicitors firm providing legal services in the city”.

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Paul D

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