Launched this week the official Chester iPhone app has already reached the iTunes Top 20 most downloaded travel app, putting it in direct competition with the Official London Underground app, the AA Route Planner and UK Train Times!
Within 48 hours of its release, the Chester app became the most downloaded UK Destination App (outside London) putting it ahead of Manchester, York, Newcastle and numerous other travel guides.
Developed by Marketing Cheshire in partnership with New Mind e-tourism solutions, the Chester app includes the latest information on where to eat, drink, stay, shop and what’s on. It even uses the latest GPS technology to guide you step by step to the venue of your choice!
Chris Brown, CEO of Marketing Cheshire commented,
“This new app puts Chester at the forefront of the new mobile era, helping visitors and residents access the latest visitor information as well as discovering some of the City’s hidden gems! Were thrilled with the download figures to date which really demonstrate the appetite for this technology.”
Richard Veal, Managing Director of New Mind explains,
“The great usability of the app enables visitors to pull through constantly updated, live information. We have spent 6 months creating and testing the ap, making visiting Chester easier than ever.
For example the app uses the latest GPS technology to guide you step by step to your chosen venue, whilst also offering you all the information you need to book a table, book a room and make the most of any special offers. And were not stopping there - further developments on additional mobile platforms are on the way.”
The Official Chester iPhone app is available on the iTunes App Store now for just £0.69 (search “Chester”) or by visiting visitchester.com/app
For further information, please contact:
Rebecca Wainwright r.wainwright@marketingcheshire.co.uk
Tel: 01244 405617
