A major economic conference which will showcase Cheshire’s world-class business credentials has been backed by the Government.
Minister of State for Business and Enterprise, Mark Prisk, said ‘Celebrate Cheshire’ was a great way of supporting economic development.
He said the event - which takes place at Chester Racecourse on September 16 and 17 - was also a major boost in terms of helping new and existing companies in the area to grow and prosper.
The move comes after representatives from Marketing Cheshire, Cheshire & Warrington Local Enterprise Partnership (LEP) and business leaders travelled to the House of Commons recently to highlight the event.
Mark Prisk said: “Celebrate Cheshire is a great way of helping firms – small, medium and large – to be able to get together and network and also for the area to be able to showcase its real strengths.”
He added that he was confident that, along with the work of the LEP, it would help to grow new and existing businesses in the sub-region.
He has recorded a video interview backing the event, which can be watched on the Celebrate Cheshire website
‘Celebrate Cheshire’ – a platform that will showcase Cheshire’s world-class business credentials – is being put together by Marketing Cheshire and Cheshire Business Leaders.
It has widespread backing from the county’s business community, local authorities, Cheshire and Warrington’s new Local Enterprise Partnership (LEP) as well as the education and voluntary sectors.
Chris Brown, Chief Executive of Marketing Cheshire, said the minister’s comments highlighted the stature of the event and the support it was receiving from across the UK.
He said: “To have the backing of the Government is a wonderful endorsement for the Celebrate Cheshire event, demonstrating how strategically important this initiative is for helping to drive economic growth across Cheshire.
“The conference is already attracting large-scale interest and we are expecting a strong attendance from delegates. It will help get ‘Celebrate Cheshire’ off to a fantastic start.”
Christine Gaskell, the LEP’s first chair and a member of the board of Bentley Motors in Crewe, described ‘Celebrate Cheshire’ as “an unprecedented and pioneering initiative for the area”.
“Here in Cheshire we have all the right ingredients to drive economic growth; the aim is to get that message across loudly and clearly to a diverse audience,” she said.
Edward Pysden, Chair of Marketing Cheshire, said: “This is an unprecedented event that will act as a catalyst for investment and growth, regeneration, enterprise and development.”
Andrew Donaldson, founder of Cheshire’s BiG Storage Company and chairman of the event’s organising committee, commented: “The event has been made possible by a genuine and effective partnership approach, by everyone working collectively towards a common objective.”
Neville Chamberlain, Chairman of Cheshire Business Leaders said: “We believe there is currently a lack of awareness about the type of high-tech companies operating in the Greater Cheshire Region today and the scale and quality that exists in sectors, such as manufacturing, logistics, innovation and science.
“We want investors and businesses to take a completely fresh look at the unique proposition Cheshire offers.”
‘Celebrate Cheshire’ – a large-scale, two-day ‘business expo’ – is uniting the private, public and voluntary sectors across the sub-region behind a dynamic, new approach.
Among the issues being discussed at the event will be an ‘economic perspective for Cheshire’ and ‘apprentices are for life’.
A special business breakfast will also focus specifically on the economic outlook for Cheshire, the North West and the UK as a whole.
The first day of ‘Celebrate Cheshire’ will focus on successful businesses and enterprises in Cheshire and Warrington, while the second day will look at showcasing some of the amazing life and career opportunities that the sub-region can offer.
It is all part of Cheshire’s unprecedented step in promoting itself nationally and internationally to potential inward investors, as part of a cohesive and co-ordinated strategy.
Private sector-led, it has the backing of locally-based blue chip companies, including M&S Money; Birchwood Park, Warrington; Bank of America; Bentley Motors and Grosvenor.
These sit alongside Mornflake and Urenco, as well as prominent figures, such as David Briggs, the Lord-Lieutenant of Cheshire, and Neville Chamberlain, Chairman of Cheshire Business Leaders.
The ‘Celebrate Cheshire’ event was highlighted at the University of Chester's superb, new, Riverside Innovation Centre during its recent Mersey Dee Alliance Innovation Network Breakfast Meeting.
For more details or to register your place, please visit www.celebratecheshire.co.uk
Issued on behalf of Marketing Cheshire
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