the Power of Invisible Influencers in Business
16th May 2010
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The Power of Invisible Influencers:

My wife commented that I looked a little flabby and tired - and suggested I should join a Virgin Active in our village?

I responded "am too busy to join at the moment" but my wife, with her patient nature, politely mentioned again after a few weeks.

Visited the Virgin Active and after listening to the Sales Pitch - I Joined

Now the Salesperson may think the reason I joined was because of his helpful sales-pitch, Virgin Active may think it's because it's their great clean facilities, ample parking, fantastic swimming pool, sauna, etc....

To a small degree, Yes! - however the main reason was and the only reason I joined was because my wife's comments and suggestion - period!

Now I call this invisible influence - and looking after these invisible influencers (people who CARE) is what most of business people and businesses ignore.

Know yourself, Know your Business and Get other people - to talk about you, - recommend you .... preferably to other people offline, and on other people's website... twitter, facebook, youtube, thebestof etc....

Selling may be an intellectual Process while Buying, without a doubt, an Emtional Decision:

About the Author

Kesh M

Member since: 30th July 2011

Locally known as the best connected person in NW London. Kesh is an Advocate of the best local businesses and recommends who are highly regarded by their clients. He also is having the time of his life...

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