Facebook has more than 400 million active users. Recently it reported more traffic than Google Search. Most of Facebook users are 18-37 – adults with disposable income to spend.
That’s why advertising on Facebook presents a fabulous business opportunity. You can drive traffic to your website, connect with a huge community of your target customers, promote your services, products and special offers. What’s more – Facebook offers very cost-effective advertising opportunity through its own pay-per-click ads. However you can do it for free by just creating a business page or a group.
Facebook allows businesses to purchase image and text-based ads that can be targeted to a specific demographic based on age, location, gender, marital status, interests and more. Therefore a luxury wedding planner in King’s Lynn can target women who are 25-40, engaged, within 20 miles from King’s Lynn and are college graduates. It’s impossible to achieve such targeting with Google AdWords as all you can specify is someone’s location.
Ads are charged on a cost per click (CPC) or cost per mille (or 1,000 impressions, CPM) basis. You can set up a daily budget and a bid per click or impressions. The minimum daily budget is $1. Facebook will show a suggested bid range displaying what other advertisers targeting your demographic are paying. To get good results you’ll need to bid somewhere in the middle of the suggested range.
How to succeed with Facebook Ads:
You can find more tips and articles on how to create a winning Facebook Advertising campaign here.
Facebook Groups and Pages
You can create Facebook groups and pages, which users can then join or become a fan of. You can suggest the page or group to your friends first, then ask them to do the same in turn. You can also promote the links via your website, email signature and newsletter. Groups and Pages represent a great opportunity to really connect with your consumers, advertise your offers and promotions to people who are actively interested to hear from you (by being fans). And it’s free to set one up too!
How to succeed with Facebook Pages:
You can find TJConsulting Facebook Page here – feel free to become a fan too if you like what you see.
Member since: 8th May 2012
I'm a Virtual Assistant offering secretarial, book-keeping and social media marketing services to small businesses and self-employed professionals. I design and write e-newsletters, blogs, websites and...