Let’s first look at why we don’t like selling. Since our childhood we are afraid of people saying No to us. We feel it’s reflective of what we do, of how good we are, how competitive the business proposition is. Obviously it’s not the case. On many occasions that No would mean “not now” rather than “never again”. Some people go to great length to avoid selling however if you are in business you will have to sell at some point even if you hire a sales team and recruit a dozen of telemarketers.
Our behaviours are partly inherited and partly based on past experiences. We can’t change the past but we can change our attitude towards it. Successful people change their behaviour more often than those around then – and that what makes them outstanding. It’s especially important in the current climate to ensure that you change your attitude towards selling to gain more business. According to the recent statistics 95% of new businesses, set up this year, will fail before the end of the recession. And 30,000 closed down last year. If we fail to change and to adapt we could follow their fate.
You also need to account for the natural annual client loss which is estimated to be at 10-15%. So to ensure your income stays the same every year you need to find 10-15% new clients. Calculate yourself how many that would be for your business.
Here are simple ways to increase sales without selling:
It’s very important that you have your management statistics available and up to date in order to take such steps. If you don’t know how to produce the reports you need using your book-keeping system or if you would like to put a better system in place contact TJConsulting Virtual PA for a free consultation.
TJConsulting – Your Virtual PA
Member since: 8th May 2012
I'm a Virtual Assistant offering secretarial, book-keeping and social media marketing services to small businesses and self-employed professionals. I design and write e-newsletters, blogs, websites and...