We often come across small business owners without a definite plan to follow up on their leads. They keep a collection of business cards from networking events, and have address books where they record contact details. But these are often used at random, if at all, and are sometimes simply forgotten. So what is a database, how does it differ from the card collection and why should a small business have one?
The answer is simple. Would you use a typewriter to prepare a proposal for your customer? Probably not. Same reasoning applies to managing your customer data. The business database is one of the most important assets in your business and, if used properly, it can generate a steady stream of income each time you turn to it.
A database is essentially a collection of information about something, in this case – about your customers and prospects. The main benefits over collecting paper cards are:
Why would you need one? There isn’t a business type out there now that doesn’t need a database! If you do any networking, it’s a pointless waste of time and money without a proper follow up on leads and new contacts. If you are trying to drive traffic to your website it’s a waste of resources if you don’t capture details of your visitors. If you invest in advertising your shop you have to get everyone’s details in order to get them through the door again.
There are plenty of tools out there now, all aiming to make it easier for business owners to manage their data effectively. For example:
The principle is the same across all tools: you import your data from any email program’s contacts or business cards. Sort it and arrange it into categories, tags, groups etc.
We recommend using Capsule CRM to our customers. It’s very easy to use, you can share access with many users and you don’t have to be a techie in order to use it effectively. The benefits however are very important:
For those who have lots of paper cards that need to be converted into electronic format we have a special offer: up to 100 cards entered into Capsule, system setup and training – all for £85+VAT. Find out more about the offer here.
Or, if you would like to find out more and get your questions answered, join us together with Oma Edoja (client attraction coach from GetClearGetKnownGETCLIENTS.com) for a free webinar on Thursday, 22 July at 8pm BST. Recording will later be available for sale (so don’t miss out to learn it first-hand while it’s free). To secure your place while the last few are still available click here to register.
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