Business Reputation of Tiger Woods and the Question of Mastery
21st December 2009
... Comments

character over talent or talent over character?

Tiger Woods certainly, without any doubt, has shown complete mastery over Golf however recent revelations demonstrates his complete lack of control over himself mainly his sexual desires.

Hence its not surprising to see his wife together with companies like Procter & Gamble’s Gillette, Swiss Giant Tag Heuer, Accenture, AT&T have or are re-considering associations with him.

Let us acknowledge the ingenuity of the Marketing People to position "talented" individuals to the status of Demi-Gods merely to "sell" products porbably tens time more than they would normally be worth.

However the very fact that the same companies are now distancing  themselves from Tiger shows that character is still far more important to us all than talent.

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Kesh M

Member since: 30th July 2011

Locally known as the best connected person in NW London. Kesh is an Advocate of the best local businesses and recommends who are highly regarded by their clients. He also is having the time of his life...

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