An initial target of £15,000 for the Gift of Music appeal was set to enable the charity to inspire a love of live performance by removing barriers to participation and opening up a world of music to the region’s diverse communities.
The funds raised will enable B:Music to provide opportunities and experiences for free to those who would otherwise be unable to take part.
This includes providing bursaries for young people to access free music tuition at B:Music’s B:and Together fortnightly ensembles or annual summer school, in turn helping local young musicians to develop and realise their potential.
The money raised will also allow B:Music to offer free and subsidised tickets to local families and groups who would otherwise be unable to visit Town Hall and Symphony Hall. For many, this may be their first ever experience of live music.
The income will additionally play a small part in helping B:Music sustain their programme of entirely free performances which provide a vital platform for emerging artists to showcase their talent.
During the charity’s Gift of Music Christmas appeal, the team at B:Music asked audiences, individuals, and local businesses to show their support.
Regular and longstanding B:Music supporters made generous additional gifts and many people supported the charity for the first time through the Gift of Music appeal.
Rachel Cranny, head of development and impact for B:Music, said: “A huge thank you to everyone who generously donated towards our fundraising campaign – we would not have been able to reach our ambitious target without you.
“Your money will make an enormous difference and offer potentially life-changing experiences to local young people and communities. The benefits of experiencing and making music are widely accepted, but sadly now more than ever, many people are unable to access opportunities.
“We were blown away by the response of our audiences and supporters who, despite the current financial pressures, generously donated. The amount of money raised exceeded our expectations and we’re delighted with the outcome.
“It was brilliant to see the different ways in which people got involved. We were thrilled that the team at Goldman Sachs in Birmingham chose to support our appeal with their office fundraising this Christmas.
“Our audiences at both Town Hall and Symphony Hall were also incredible, donating over £4,000 in bucket collections after selected performances during the six weeks.
“Festive fundraising is always so important for charities and for arts organisations. It plays a vital role in raising awareness of the breadth of our work and why we need extra financial support to make the greatest possible impact.
“We are so heartened that our supporters share our passion for spreading the joy of music as far and wide as possible.”
Find out more about how you can support B:Music.
Presenter Black Country Radio & Black Country Xtra
The following Cookies are used on this Site. Users who allow all the Cookies will enjoy the best experience and all functionality on the Site will be available to you.
You can choose to disable any of the Cookies by un-ticking the box below but if you do so your experience with the Site is likely to be diminished.
In order to interact with this site.
To help us to measure how users interact with content and pages on the Site so we can make
things better.
To show content from Google Maps.
To show content from YouTube.
To show content from Vimeo.
To share content across multiple platforms.
To view and book events.
To show user avatars and twitter feeds.
To show content from TourMkr.
To interact with Facebook.
To show content from WalkInto.