The Cadbury firm has launched #ProudlyMadeHere to celebrate UK Chocolate Week, championing the people and places that pour their time, effort and skill into making Cadbury chocolate.

Built on over 200 years of chocolate heritage, #ProudlyMadeHere celebrates Mondelēz International’s 3,800 talented employees across the UK with a new Impact Report and behind the-scenes videos of Cadbury’s chocolate factories, demonstrating the chocolate maker as a case study in what regional good growth looks like.

The new report reveals that Mondelēz International’s economic contribution to the West Midlands economy reached nearly £1 billion Gross Value Added in 2025, rising by 112 per cent since 2021. The region alone accounts for 40 per cent of Mondelēz UK’s total economic contribution.

Al Carns, MP for Birmingham Selly Oak, said: “Mondelēz and Cadbury provide a powerful example of what good growth can look like: long-term investment, high-quality employment, innovation, skills development and an authentic connection to the communities in which a business operates.

“The Government’s renewed ambition for good growth in every postcode provides an important opportunity to build on these successes.

“However, the West Midlands has historically been an overlooked region, receiving less public investment than other parts of the country. Food and drink manufacturing should be an important part of our industrial strategy, and so too should the West Midlands, given its assets, businesses and depth of talent.

“I am excited to see what this Government can do to help ensure that the West Midlands is given the tools to continue operating as one of the nation’s powerhouses of sustainable growth.”

Amanda Perry, manufacturing lead at the Cadbury Bournville factory, said: “I love leading our Cadbury Bournville factory where, after over 200 years, we continue to produce over 1.5 million Cadbury Dairy Milk tablets, millions of Cadbury buttons, crème eggs and many more delicious chocolate products every day.

“Every person who comes to work in the factory is proud of the heritage we have here in Bournville, and the role they play in creating the nation’s favourite chocolate.”