The event will take place on Friday 25 September at Edgbaston Stadium in Birmingham.
The charity has also confirmed a host of Midlands businesses as sponsors of this year’s event, which forms part of its 35th anniversary celebrations and will bring together supporters, corporate partners, fundraisers and friends of the charity for an evening of celebration and fundraising.
Returning host Ed James is to lead the evening, which will recognise the outstanding individuals, organisations and supporters who help make the charity’s lifesaving work possible.
Headline sponsor EBC Group is also sponsoring the Special Incident Award, with Fusion Communications sponsoring the Young Hero Award and Rathbones sponsoring the Charity Volunteer Award.
Astutemedia will sponsor the Charity Shop Volunteer Award, while Airbus will sponsor the Corporate Partner Award and Pallet-Track will sponsor the Community Fundraiser Award.
Babcock will sponsor the 35 Year Beacon Award, recognising the significance of the charity’s 35th anniversary and the longstanding support that has helped it reach this milestone.
The event is also supported by a number of additional sponsors, including Barratt Homes, CFP Lottery & Raffles, TH Baker, In-Comm Training, Tipton & Coseley Building Society, WDPS Stoke Ltd and Wall James Chappell.
Ed James said: “It’s a real honour to be returning to host the Saving Lives Charity Ball. Midlands Air Ambulance Charity does truly incredible work across the region, and this year’s event is particularly special as the charity celebrates 35 years of saving lives.
“It’s always a fantastic evening, bringing together so many of the people who support the charity and make its work possible. I’m looking forward to celebrating with everyone and helping raise vital funds to keep the service operational.”
Jo Bailey, group events lead at Midlands Air Ambulance Charity, said: “Our Saving Lives Charity Ball is always a highlight in our events calendar, and this year promises to be particularly special as we celebrate 35 years of Midlands Air Ambulance Charity.
“We’re delighted to welcome Ed James back as our host. Ed brings such warmth and energy to the evening and is a fantastic supporter of the charity."
