Beverley Dunn and Mark McKeever grew Carousel from humble beginnings as a one-woman project to developing into a multi-channel operation.

The company’s early growth was driven in part by collaboration and networking with local businesses, which helped Carousel win new clients and expand the services it could offer.  

Beverley said: “We developed our first project alongside another agency we’d partnered with. They helped me create branding and a new brochure for healthcare and supplements specialists, Jan De Vries and everything followed from there.”

“At this point in the late 1990s, websites were becoming increasingly sought-after for businesses.”

Carousel’s collaborations with BigRoom Internet to build and maintain these new innovations meant an expansion into new offices to house a team of developers.

Mark McKeever said: “If I could give anyone starting out advice, it would be to do your networking and make time for your partners.

“You never know where the next conversation can take you when you’ve got a team player’s mindset.”

Beverely added: “Investing in the right people has been a key driver behind our development. We’ve seen a lot of talented people come and go over thirty years and we can definitely say putting in the time and energy to help nurture their skills was highly beneficial.”

As Carousel offers a full suite of marketing services, including strategic planning, content and design material, custom contact databases and analytical reporting, maintaining a team that can deliver these services at a high level remains critical.

Over 30 years, this rising tide of support and development would prove to continue to raise all of Carousel’s ships.

Mark continued: “Because we’d done so much networking early on, we often had young professionals coming to us just looking for experience. We’ve always tried to give opportunities and combine that youthful energy with our more seasoned specialists who are able to guide them.”