Social purpose law firm, Anthony Collins, has announced the launch of Aida - its free online support service designed to help people take their first steps regarding divorce with confidence and privacy.

Developed by experienced family lawyers, Aida is a unique, chatbot-style service that provides discreet, judgment-free guidance 24/7. 

It’s completely free, anonymous, and designed to make early-stage support accessible to everyone. All conversations are treated as private and confidential, with data automatically erased after 30 days. 

For many people, reaching out to a solicitor during a relationship breakdown can feel overwhelming, especially in the early stages.

Traditional sources of free tailored information, such as Citizens’ Advice, can be hard to access out of hours, and some individuals avoid them altogether to protect their anonymity. 

The Talk to Aida service is trained to pick up on signs of specific issues, such as domestic abuse, and will guide individuals to relevant support organisations where needed. 

Aida draws exclusively on information curated by qualified and experienced family lawyers.

This means users can have confidence that the guidance they receive is accurate, reliable, and free from misinformation that can sometimes appear in AI systems trained on the open web.  

Aida combines the convenience of technology with the reassurance of expert knowledge—making it a trusted starting point for anyone considering separation or divorce. 

Elizabeth Wyatt (pictured), partner and divorce law specialist at  Anthony Collins and the creator of Aida, said: “We created Aida because everyone deserves access to guidance when life gets tough.

“Too many people suffer in silence because they fear judgment or cost.  Aida changes that, offering a safe, supportive starting point for anyone facing a relationship breakdown.” 

While some people will still choose to seek legal advice, particularly in complex cases, Anthony Collins recognises that more individuals are embarking on their legal journey unaided. Aida ensures they have access to good quality guidance at every stage. 

Aida has been developed as part of Anthony Collins’ commitment to social purpose.

The family law team believes everyone should have access to professional guidance when considering separation or divorce, helping them navigate the challenges ahead with confidence and dignity.