This offer is available to book from 14th to 30th November 2025 and is valid for meetings taking place between 14th November 2025 and 31st January 2026.
Customers can secure the offer quickly and easily through the venue’s Instant Book widget, which allows users to check availability and confirm their booking in real time - eliminating the need for a request-for-proposal process.
Recent industry research highlights the growing demand for instant booking options in the meetings and events sector.
Approximately 47 per cent of all online meeting room bookings are now made through instant-booking platforms, with more than a quarter of these bookings taking place outside of standard business hours.
Automation through instant-booking tools can improve booking efficiency by as much as 98 per cent, dramatically reducing the time spent on manual enquiries.
Many of these bookings are for smaller meetings of under 20 attendees, making this Black Friday promotion perfectly suited to current market trends.
Paula Moran, director of Sales & Marketing at the Holiday Inn Birmingham City Centre & BCEC, said: “Providing an immediate booking route means we’re aligning with how modern businesses plan - fast, flexible, and online.
“We’re thrilled to combine this streamlined booking experience with our Black Friday discount, making it even easier and more affordable for clients to book our small meeting rooms in the heart of Birmingham!”
The 15 per cent discount will be applied to all eligible small meeting room bookings made via the Instant Book widget during the promotional period when customers enter the code BFRIDAY at the time of booking.
For more information or to secure your discounted meeting room, visit the website.
