Sixty-five affordable homes, including 22 for social rent, are to be built on a site on Long Nuke Road, Birmingham.

Birmingham City Council has sold the site and facilitated a deal with Keon Homes to build the homes for housing association Bromford, who will own and manage all the homes.

In addition to the social rent homes, there will be 22 for affordable rent, which will be allocated to people on the council’s housing waiting list. The final 21 homes will be available for affordable home ownership and made available through Bromford’s shared ownership scheme.

Additionally, the development will feature new sports pitches and the construction of a new changing pavilion in nearby Senneleys Park.

This is the third time this year that Birmingham City Council has signed a deal with a housing developer and a registered provider to deliver new affordable housing.

In May 2025, Birmingham City Council signed a deal with Morro Partnerships and Midland Heart to deliver nearly 300 affordable homes, including 150 council homes on the site of the former Yardley Sewage Works in Stechford, Birmingham.

In September 2025, the Council agreed to sell land to TR Partnerships and Midland Heart to deliver 10 new social rent homes at Trescott Road.

Cllr Nicky Brennan, Cabinet Member for Housing and Homelessness, said:

"Delivering more decent affordable homes for Birmingham families is a key priority for this council, and every single home on the Long Nuke Road development will be affordable.

"This deal with Keon Homes and Bromford shows what can be achieved by working in partnership with others and this is the third such deal we've signed with a developer and housing association this year. 

"I urge all partners and stakeholders to work with us in bringing forward new sites and opportunities for affordable housing developments, so together we can rapidly increase the number of affordable, warm, safe, and energy-efficient homes available for Birmingham residents."

Lyndon Parkes, Head of Land at Bromford, said:

“Securing this site is a significant milestone for Bromford and reflects our commitment to tackling the housing shortage both in Birmingham and across the wider region.

We are delighted to be working with Keon Homes and Birmingham City Council on this exciting development, that will deliver high-quality, affordable homes that will make a real difference to families who need a safe, affordable place to live.

“Every project like this helps us move closer to our goal of building 2,000 homes a year that create thriving communities and transform people’s lives.”

Matt Beckley, Partnerships Director of Keon Homes, concluded:

“We have an extremely strong relationship with both Birmingham City Council and Bromford and this helped us unlock an especially difficult project at Long Nuke Road.

“We’ve defied the odds to amend planning, complete legals and deliver the vision for the site ahead of planning expiring – with the start on site being achieved just two weeks before the deadline. This project also has the full backing of Homes England.

“Together, we will build sixty-five, high quality affordable homes on a strategically important site in Birmingham, as well as creating a host of community facilities, including new football pitches and a pavilion.”