Klevaro is a new brand launched by Aimpro Digital, following over ten years of experience helping businesses attract customers and succeed online. It has been built around simplicity, value and smart logistics.
Founder Ajay Dhunna said: “We’ve built websites for so many clients and watched them scale.
“At some point I realised we should be running our own store too. It was one of those decisions that felt obvious once we finally said it out loud.”
The name Klevaro is intentionally abstract, combining the feel of “clever” and “very” to suggest products that are thoughtfully selected and genuinely useful.
The business is currently progressing its trademark registration as it prepares for a wider brand rollout.
A key moment for the launch will be the brand’s advertising placement inside Birmingham’s Bullring.
Klevaro is set to appear on one of the centre’s premium digital media boards, giving the new store prime visibility during one of the busiest shopping periods of the year.
For a brand entering the market for the first time, the exposure acts as a strong statement of intent.
Klevaro is built around a lean ecommerce model.
Instead of traditional warehousing, the platform connects its catalogue directly to trusted suppliers.
This allows the business to avoid stock storage costs and pass those savings straight to customers.
It also means the store can react quickly to seasonal demand and expand its product categories without heavy overheads.
To kick off the launch, Klevaro is introducing a hero product designed to resonate with early customers.
The Highland Cow Christmas Wax Melt Burner with Festive Gonk Wax Melts, a touch-control electric burner, is positioned as the ideal seasonal gift.
Mr Dhunna continued: “It’s fun, it’s useful, and it helps us build our customer base from day one. Once people buy from us, we can look after them with exclusive offers across home, garden and automotive. That’s the long-term plan.”
