The Birmingham Conference & Events Centre (BCEC), alongside Holiday Inn Birmingham City Centre, has launched a new sustainability-led initiative designed to help event organisers make a positive environmental impact.
In partnership with Trees for Life, the venue is inviting clients to “plant the seed” for their next event.
For every new meeting or event confirmed in April and May, a tree will be planted on behalf of the organiser within the Cairn Canopy – a dedicated tree grove located in the Scottish Highlands.
This initiative further strengthens BCEC’s commitment to sustainability, following its recent Silver Accreditation from Green Tourism – a recognised benchmark for environmentally responsible practices within the hospitality industry.
By introducing the Cairn Canopy initiative, the venue is continuing to take meaningful steps towards reducing environmental impact, supporting biodiversity and contributing to long-term climate action.
Paula Moran, director of sales and marketing, said: "We know our clients are increasingly looking for ways to make their events more sustainable, but it has to be simple and genuine.
“Achieving our Silver accreditation was a proud moment for the team, and this initiative is a natural next step - giving our clients an easy way to create real impact."
Event organisers can seamlessly align their meetings with meaningful action, without adding complexity to the booking process. Each tree planted contributes to a growing legacy that extends far beyond the event itself.
The Cairn Canopy initiative supports rewilding efforts in the Scottish Highlands, helping to restore natural habitats, improve air quality, and offset carbon emissions.
With sustainability continuing to shape the future of events, BCEC remains committed to offering practical, impactful solutions that support organisers in making more responsible choices.
