
The approach builds on the venue becoming the first in the UK to achieve Gold Neuroinclusive Venue Accreditation from Welcome Brain Consulting in 2025.
Rather than treating the accreditation as an end point, The Eastside Rooms has continued to embed neuroinclusion across the full delegate journey, from the first enquiry and pre-event communication to room setup, arrival, participation and feedback.
Organisers can now draw on a practical combination of support, including:
The Wellness Room began as a temporary initiative for the 2025 ABPCO Festival of Learning. Positive delegate feedback led to it becoming a permanent feature. Designed as a calm retreat from busy event spaces, it includes relaxed seating, softer adjustable lighting, noise-cancelling headphones and simple activities such as cards and colouring.
In May 2026, colleagues from marketing, sales, operations, human resources and reservations also completed further neuroinclusivity training with Welcome Brain.
The session covered how neurodiversity can present differently from person to person, how everyday event environments can create barriers and how team members can recognise distress and offer respectful, practical support.
Tanita Gill, marketing manager at The Eastside Rooms, said: “Neuroinclusion becomes meaningful when it changes the ordinary details of an event: the information someone receives before travelling, the choice of where they sit, the confidence to use a quiet space and the response they receive if they ask for help.
“Our aim is to make those considerations part of normal planning, not an extra request added at the end.”
The Eastside Rooms is encouraging organisers to discuss neuroinclusion at the earliest stage of planning so that useful adjustments can be considered as part of the event design.
The support is available across meetings, training sessions, conferences, exhibitions and other events at the venue.
The work forms part of The Eastside Rooms’ wider commitment to making events more accessible and welcoming. The purpose-built venue provides step-free access throughout, Changing Places facilities, flexible event spaces and a team focused on ensuring that physical, sensory and communication needs are considered together.
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