The bar is set to create a five-night celebration of sport, music and French culture from today until Sunday – welcoming athletes, supporters and visitors.
From 9am until 3am each night, BOX will have entertainment including DJ sets and live bands.
Club France will provide a dedicated home away from the competition for athletes throughout the week – giving them a place to relax, celebrate, meet supporters and enjoy Birmingham’s nightlife.
The venue has been transformed with Club France branding throughout the bar and outdoor area, creating a French-themed experience for visitors.
With live entertainment, DJs and a party atmosphere every night, BOX is inviting Birmingham to come together and celebrate the athletes and the tournament.
A spokesperson for Adidas, a main sponsor of the European Athletics Championships, said: “Adidas is proud to support the European Athletics Tournament and to play a part in bringing athletes and fans together in Birmingham.
“Club France at BOX Brindleyplace will be a fantastic opportunity to celebrate the athletes, the competition and the community around the sport.
“We’re looking forward to seeing the energy build throughout the week and creating some unforgettable moments together.”
