Production Central WM will provide industry support to enable established domestic and international broadcasters, streamers, producers, location managers and home-grown filmmakers to deliver their creative projects at the heart of the UK.   

Funded by the West Midlands Combined Authority (WMCA) and delivered by the West Midlands Growth Company (WMGC), Production Central WM will become the go-to, trusted partner for the filming industry, making the production process seamless and enjoyable for the world’s best content to originate in the region.

Partnered with Create Central and endorsed by West Midlands mayor, Richard Parker, it will connect industry professionals to an expansive regional production network, offering unparalleled access to the West Midlands’ diverse locations, cutting-edge facilities and creative talent.  

The new office will be managed at WMGC by Martin Simms, who has more than two decades of experience in the film and TV sector, with the launch project led by Graham Webb, Executive Lead at Create Central. 

Neil Rami, chief executive of the West Midlands Growth Company, said: “From Shakespeare to Steven Knight, great storytelling starts in the West Midlands. The new Production Central office will build on the region’s celebrated legacy of world-class writing and creativity by becoming the natural home for inspiring, original content. 

“We are excited to be leading a new era of film production in the West Midlands and look forward to providing the tools for both home-grown talent and major international companies to thrive in our unique region, taking their vision from concept to screen.”

West Midlands mayor Richard Parker said: “We have the talent, the locations and a list of credits that ranges from classics like Crossroads to the cultural phenomenon that is Peaky Blinders. And there is much more to come with the rebirth of children’s favourite Bagpuss and a new beginning for MasterChef. 

“Our dedicated production office will attract filmmakers and TV executives from all over the world by making it even easier to get their cameras rolling. We’re creating the opportunities aspiring writers, directors, actors, and crews need so they don’t have to leave home to chase their dreams and can build amazing creative careers right here in the West Midlands.” 

The launch of Production Central WM follows the announcement by the BBC that it has signed a second memorandum of understanding (MOU) with the West Midlands Combined Authority (WMCA) and Create Central to further support creative growth in the region. It is anticipated that the new film production office will increase regional GVA by £100-200 million over the next five years, and provide a boost to employment of 100-200 jobs per production and 1,000-2,000 long-term posts.  

The West Midlands has been home to a host of well-known film and television series in recent years, including global smash hit drama Peaky Blinders, with creator Steven Knight recently announcing that two new series are set to be filmed in Birmingham.

Other productions include Late Night Lycett and Mission: Impossible – Dead Reckoning Part One, with programmes such as MasterChef and Silent Witness currently being produced in the region. 

The region has also been awarded £25 million as part of the Government’s Creative Places Growth Fund to help grow the already booming creative industries, extending beyond film and TV, and into video games, createch, music and performing arts and design.