The spectacular public art trail, which ran for 61 days from July to September 2025, brought 128 beautifully designed bull sculptures to 88 locations across the city.

After two years of planning, partnerships, creativity and community involvement, the trail’s final fundraising total has reached an incredible £241,935 net profit

The money will help Birmingham Hospice continue providing specialist care and support for people living with a life-limiting illness.

The total was generated through a powerful mix of sponsorship, merchandise sales, community fundraising, events and a show-stopping auction that alone raised £161,850,

A top-selling sculpture of Baby Oz fetched an amazing £13,500.

Paul Bytheway, Birmingham Hospital chief executive, said: “This is a truly extraordinary moment for our hospice.

"Bulls in the City captured the heart of Birmingham, and we are overwhelmed by the generosity of everyone who took part, donated, sponsored, visited the trail or supported us in any way.

"These funds will make a real and lasting difference to the patients and families in our care. We are so proud of what our city has achieved together.”

Meanwhile, Herd HQ – the pop-up shop in Great Western Arcade – welcomed thousands of visitors and generated over £40,000 in merchandise sales,

The pop-up shop contained handmade items from community knitters adding a further £1,800.

Behind the scenes, the project brought together 39 corporate sponsors, 37 volunteers, dozens of artists and thousands of visitors who collectively uploaded 3,276 photos to the app.

Lucy Watkins, Birmingham Hospice’s income generation director said: “Raising over £241,000 is an extraordinary testament to the power of community.

“Bulls in the City has not only raised essential funds but also significantly boosted awareness of our hospice – 22 per cent of people surveyed said they learned about us through the trail.

Every sponsor, donor, volunteer and supporter has played a part in this success, and we truly cannot thank them enough.”