The supplier has also expanded its footprint across major retailers, wholesalers and independent stores, underpinned by strong consumer loyalty, increased penetration in major cities and sustained investment in above the line activities.
Island Delight’s growth outpaces the wider category, demonstrating the strength of its differentiated product range and its ability to connect with both core and new consumers.
Wade Lyn, founder of Island Delight said: “This result reflects the power of our brand, our deep connection with our consumers, and the growing mainstream appeal of Caribbean food.
“Beating established players like Pukka and Ginsters is a significant milestone and reinforces our confidence in continued growth across the UK.”
