One Black Bear is working in partnership with SHC Digital to deliver a paid social, display and digital campaign that will focus on building awareness and driving bookings for Flibco’s premier airport shuttle service in key markets, including Belgium, France and Italy.
The two companies combined their creative and technical expertise to produce pitch-winning ideas that are now being developed into a robust, pan-European campaign.
The project has already moved into production, with teams travelling to Belgium for an intensive on-location shoot.
Lucy Bennett, account director at One Black Bear, said: “Flibco approached One Black Bear with a brief spanning social and display advertising.
“Recognising the need for high-impact, native social content, we decided to partner with our friends at SHC Digital, leveraging their extensive experience and proven track record in this space.”
“The pitch was extremely competitive against many international agencies, which just goes to show how much talent and creativity we have in Birmingham.
“Flibco is an ambitious European brand with a clear role in making airport travel simpler and more affordable. Our focus will be on creating work that feels sharp, relevant and effective across several different markets, without losing the simplicity of the message.”
The relationship has already expanded beyond the initial remit, with Flibco subsequently approaching the partnership to handle a second brief for their ‘Door2Gate’ transfer offering.
Both projects involve navigating complex linguistic landscapes and cultural nuances to ensure the creative messaging remains impactful and authentic for every local audience.
Sally Hawkesford, director at SHC, added: “By utilising native social content, we can create impact across multiple markets at scale. We’re pleased to be partnering with fellow Birmingham agency One Black Bear and Flibco on a campaign that has genuine European reach.”
Matteo Cirio, head of marketing and Digital Communications at Flibco, said: “One Black Bear and SHC Digital impressed us with the freshness of their proposed strategy and the fact they wanted to employ a ‘test and learn’ approach - ensuring the campaign continually evolves based on feedback and data.
“It’s a very exciting time for Flibco and we look forward to increasing our presence and unique shuttle offer across Europe.”
