This week I had the pleasure of visiting the lovely Gill Hutchinson at Aadvark Marketing. Based at Innovation Way, Longbridge, they have been in business for 10 years and have a range of B2B clients across the Midlands, including our very own Birmingham!
We got straight to work with an insight into Basecamp, the project management system that Aardvark use to give their clients a completely comprehensive marketing service.
Clients are given an MOT – yes, you read it correctly, an actual MOT of their business and then some homework to complete (business plan, marketing plan, competitors etc) which helps the Aadvark team to provide an in depth report on the best marketing strategy for the client moving forward. The report also prioritises the required actions in order to ascertain the level of support needed from Aardvark. Of course the client can just undergo this process and take the findings away with them, but why would they when there is a wealth of services available to them all under one roof?
Aardvark can offer access to the Growth Accelerator program and Government Growth vouchers, both designed to provide specialist and training aimed at increasing the rate of business growth. After a marketing MOT their support includes their Marketing Director service and Sales Generator programs, which warm up targeted companies and feed a specific number of qualified leads into your sales pipeline. They also offer copy for PR Articles, such as a recent article in Edge Magazine for Tustains Jewellers and their Breitling watches (see below). Plus if you need some training on Linkedin, they can even offer that as well, so we here at Best of Birmingham have taken advantage of that little gem for our members!
I can highly recommend a chat with Gill and Chris at Aardvark, and Gill makes a great cuppa!