Local businesses face numerous challenges when it comes to carving out a niche and finding success.
In this week’s tip we’re exploring the importance of positioning and how it can contribute to the growth and success of local businesses just like yours.
“Positioning encompasses the overall perception and image your business cultivates in the minds of your target market.”
It’s about identifying a unique value proposition, differentiating yourself from your competitors, and effectively communicating to your customers what it is that makes you different.
Positioning helps businesses identify and communicate their unique value proposition, i.e., what sets them apart from their competitors.
This could be a distinct feature of your product or service, maybe an award you’ve won, or possibly a guarantee you have that competitors don’t. It could even be a combination of different factors.
The key is to identify an aspect of your business that resonates strongly with your target audience and highlight it throughout your marketing.
How do you want to be perceived and seen by your ideal target audience? Forget the rest of the world, as they’re not going to spend money with you.
Focus on your ideal, perfect customers. What do you want them to know about you? What do you want them to think about you?
When you get your positioning right, your business stands a much better chance of being noticed in a crowded marketplace and your messages will resonate even better with your target audience.
Thebestof Barrow and Furness exists to showcase the very best local businesses, to raise their profile and improve their positioning locally using social media, email marketing, e-newletters and printed newsletters and also help them improve their own marketing skills.
Get in touch if you’d like a free Boost session and get some top tips for your business.
