Years of experience building in your area? Yes, of course
Known and highly regarded by the local council? That would be helpful
Someone who cares about his clients and their aspirations? Absolutely
How about a BSc degree in Building? Icing on the cake!
Frankenstein had a bad suit - sleeves too short and the trousers looked like they'd had a row with his socks. It was cobbled together from hand-me-downs which didnt give him any street cred at all.....