Snow can be a mixed blessing for the small business owner.
On the downside, snow can reduce footfall, with customers preferring to stay at home rather than risk getting stranded on local roads. There can be difficulty with deliveries and additional heating costs can add to the financial burden. Many consultants suffer cancellations which can mean cashflow headaches and even loss of revenue.
However, in every challenging situation there is an opportunity... you just have to look for it.
If you find yourself unable to do the things you'd usually be doing, use the time productively to do some business planning:
None of these activities are timewasters - all can make you more productive and can help you to attract more customers, whatever your business.
Snow can be disruptive and frustrating, but with a little thought you can turn snow days into some of the most productive days of your year.
