Puttshack, co-founded by the founders of Bounce and Topgolf, is working with intu Watford as part of its ambitious expansion strategy into popular, high footfall UK locations, since the launch of the new concept last year.
Following an investment in excess of £5 million, the 21,600 sq ft intu Watford site will deliver Puttshack’s world leading mini golf technology whilst offering an innovative food and drink menu that caters to both everyday diners, parties and events.
It will open alongside a range of other brands who have seen success since taking space at the flourishing shopping and leisure destination. intu has invested £180 million to transform the town centre shopping centre into a major day and night out destination and this has attracted a number of new tenants and an increasing footfall, which has risen by 19% this year.
Leisure operators Cineworld, Hollywood Bowl and climbing wall operator Rock Up have all launched venues at intu Watford and Hugo Boss, Hollister and bar and restaurant concept The Florist are among several new retail and dining brands. Uniqlo will also open a split-level store at intu Watford in the autumn, its fourth outside London.
Puttshack will target an 18-35 target market and capitalise on the growing number of companies opening office headquarters in Watford, which is further boosting weekday and evening trade.
Joe Vrankin, CEO of Puttshack, said: “The changes to intu Watford are transformational, bringing even more people to an already popular destination looking for the right experience. Puttshack is an interactive, cutting-edge concept which is set to become an internationally envied leader in the experiential market. We have exciting growth plans, and this is exactly the right location for our venue to flourish.”
Vicki Costello, general manager at intu Watford said, “intu has invested millions at intu Watford to ensure that brands of Puttshack’s calibre can thrive among the growing number of people visiting Watford town centre for a day or night out experience.
“Watford has a wide and affluent catchment area, stretching from London into the home counties and with a high number of people working in and around the town. The investment has created more opportunities to capitalise on this, with some of the most popular and most exciting brands in the world now opening at intu Watford and operators like The Florist trading exceptionally well as a result. Puttshack is a genuinely exciting new concept that truly embraces the competitive socialising trend and we can’t wait for them to open.”
To find out more about intu Watford and keep up to date with all new openings, head online to www.intu.co.uk/watford.
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