Christmas is coming and none of us can wait – nor can your social media campaign. Now is the time to roll out the social media stocking and deck the websites with boughs of holly, and here are a few ideas:
1. Christmas Countdown
Everyone loves an advent calendar but think less Cadbury and more on the lines of a Pinterest advent board. Release a pin on your advent board, with each pin being linked to a voucher, discount or secret sale. It’s a fun way to keep people interested in you and past practice has seen an average 500% resulting rise in social media traffic.
2. Festive Talk
Keywords – or as we like to call them nowadays, ‘buzzwords’ – should be festive, from ‘jolly’ and ‘merry’ to ‘ho, ho, ho’. Scatter them about your sites and posts with the generous Christmas spirit of post-visitations Scrooge. Personally, I would always encourage stocking up on puns too, just to break the ice…
3. Look the Part
No, no – don’t start growing a beard and piling on the pounds, leave all that to Santa. Definitely do create some eye-catching Christmas banners and profile pictures.
Everyone knows the old adage and I’m sure most of us would rather one picture than staying up late to type a thousand words! Pictures could even be of your Christmas party; Christmas jumper day at the office, or if you do any Holiday charity work, you could use this as a way to let it be known and drum up further support for the cause.
Anything could work if executed well – cute, funny, sentimental, nostalgic, traditional and so on. Of course, the most impressive pictorial presentations will be those that are unique, so cross ‘boring’ off of the above list.
Remember too that videos are a good way to go. The power of moving adverts at Christmas is once again incredibly clear from looking at John Lewis’ success but you don’t need millions of pounds and Lilly Allen to make a YouTube clip, so give it a go!
