Strive PR Business aquires high profile new client

19th January 2009

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Strive PR APPOINTED BY DATADIRECT TECHNOLOGIES

Isle of Man based Strive PR has been appointed as the UK agency of record by DataDirect Technologies, the unparalleled leader in data connectivity and mainframeintegration and an operating company of Progress Software Corporation.

"Technology companies continue to comprise a good proportion of our client base and this brief fits very nicely within our growing portfolio," said Sherrilynne Starkie, managing partner, Strive Public Relations Limited. "With the current economic climate, organisations are grappling with data consolidation and integration issues which makes it an ideal time for DataDirect Technologies to focus on raising its profile. We are proud to
be part of their UK team for 2009."
April Harned, director of worldwide corporate communications for DataDirect Technologies said, "We were impressed with Strive PR's understanding of our market and their uncomplicated approach. Sherrilynne and her team have an energy and proactivity that is a great fit for us."

Headquartered in Bedford, Massachusetts and with UK operations in Slough, DataDirect Technologies is the software industry's only comprehensive provider of software for connecting the world's most critical business applications to data and services, running on any platform, using proven and emerging standards.

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