When you’re tucking into a big juicy T-bone steak do you remember that time when we weren’t allowed to eat it?
Do you remember the time when it wasn’t an option for the dinner table and wasn’t on the restaurant menu?
And have you even noticed it’s now returned?
I’m Simon Badley, managing director of G. N. Badley & Sons, and I’m here to announce the return of the T-bone steak.
The BSE (mad cow disease) outbreak of the 1990s mooved the T-bone off the menu. And the economic recession has also been to blame for people steering clear of the slightly more expensive cut.
Beef T-bones were permanently discarded when the then Secretary of State for Agriculture Jack Cunningham banned the meat in 1997 through fears that eating beef on the bone risked developing the human form of mad cow disease.
But that assessment was later deemed “negligible” and after a year of banning beef on the bone - and a very trying time for the British beef industry - the decision was overturned.
This may well have led to a change in attitude as people simply got out of the habit of buying any kind of T-bone meat - but now, it seems, Britons are ready to get back into the delicacy.
Every couple of months we send £150 worth of T-bone steak to just one customer in London.
It has been a gradual increase but it really is very much back in the forefront of people’s minds now.
In total we supply ….(number) families and restaurants with T-bone meat each month and it works out to about ….. (weight) each month.
When you delve into the newspapers and magazines restaurant reviews and read menu relaunches for restaurants across the UK, this is something people are thinking about again.
But why the change? I think it’s the American influence.
British people have stuck to fillet or sirloin steak for so long but we see the sizzlers in American TV shows and on adverts, we see the range of meat on offer there and the obsession with the rump steak.
The Americans these days have a huge influence on our language - don’t get me started on grammar, punctuation and American spellings - and they dominate the film and music industries.
Schools and colleges here are even beginning to make American Football part of regular activities.
This is just another area of our culture that is having a USA influence - but I don’t think we can complain too much when it means we get to tuck into a juicy rump steak more often and in more places!
G. N. Badley & Sons offers 10, 12 and 14pz British T-bone steaks.
To order a T-bone from the family run butcher visit the website www.gnbadleyandsons.co.uk.
For more information on the latest products call 0808 901 2110 or email firstname.lastname@example.org.
Love Meat, Love Quality, Love Local, shop at G. N. Badley & Sons family butchers in Gibbons Road, Trench, or see what other people think on the Best Of Telford website athttp://www.thebestof.co.uk/local/telford-and-wrekin/business-guide/feature/g-n-badley-and-sons-online-butchers-shop.
Member since: 1st August 2010
I am the Managing Director of G. N. Badley & Sons, working to promote the best quality, local meat from Shropshire and Staffordshire.