The revenue from tourism to the Swansea Bay area hit new heights in 2013.
During the last year it has been calculated that the total spend by tourism was £360 million.
The visitor numbers to the area topped 4.3 million.
This supports the claim that Swansea is now a world class destination with a truly integrated approach to attracting visitors.
The experts claim with the hospitality trade working closely with the City Council who in turn are publicising the world class beaches and huge cultural and sporting attractions that they are seeing an ever increasing boost to the local economy.
In 2014 there is no reason why this success story should not continue with the Dylan Thomas centenary year and the expected survival of the Swans in the Premier League.