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The Empawrium
  • 37 Avery Road
    Sutton Coldfield
    B73 6QB
The Empawrium is a friendly independent pet shop in Sutton Coldfield specialising in raw feeding, natural treats, premium accessories and personalised dog care. With expert guidance, a welcoming atmosphere, and a passion for canine wellbeing, it is a trusted destination for owners who want the very best for their dogs.

The Empawrium Pet Shop in Sutton Coldfield, Raw Feeding Specialists for Happy and Healthy Dogs.

Your Dog’s Local Haven for Nutrition, Gear and Genuine Care

Stepping into The Empawrium feels a bit like joining a community of people who live and breathe dogs. The team blends deep product knowledge with warm, down to earth advice that makes choosing the right food, harness or toy surprisingly simple. Their strong focus on raw feeding sets them apart, and being based right beside Sutton Park makes the shop a natural stop off for dog walkers who want to stock up or simply say hello.

Raw Feeding and Natural Nutrition

Raw feeding sits at the heart of The Empawrium’s ethos. Their shelves are packed with carefully selected raw meals and natural treats from trusted UK brands. Whether someone is brand new to raw feeding or already committed to the diet, the team offers practical, honest guidance that supports better long term health. Their aim is simple, to make good nutrition easy to understand and easy to maintain.

Key nutrition products include:

  • Raw meals from leading suppliers

  • Natural, air dried and grain free treats

  • Long lasting chews and enrichment snacks

  • Supplements for joints, digestion and wellbeing

Premium Dog Accessories and Expert Fitting

The Empawrium is known for its impressive range of high quality dog accessories. From durable harnesses and leads to enrichment toys and training aids, everything is selected for comfort and durability. Brands such as Ruffwear, Perfect Fit, Hurtta and Chuckit are popular choices, and the team is always happy to help owners find a proper and safe fit.

Grooming Services with a Personal Touch

Their dog friendly grooming salon offers a calm and reassuring experience for all breeds. With a gentle approach and plenty of patience, it is ideal for puppies, nervous dogs or regular coat maintenance. Many customers comment on the fair pricing and the considerate care shown during each appointment.

Dogs Behaving Gladly-
Dog Training 

Alongside the pet shop and grooming salon, The Empawrium also offers professional dog training through Dogs Behaving Gladly, run in house by Lewis, the owner. His positive, reward based methods support everything from puppy basics to behaviour concerns. Having training available within the same business means owners can rely on consistent advice and a complete approach to canine care.

Sundays are Cat Day

It is not just dogs who get the spotlight. Every Sunday is officially Cat Day at The Empawrium. Mav and Mishka, the resident cats, are in store from 10am until 4pm. Customers often pop in just to see them and enjoy the relaxed, cat friendly atmosphere.


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FAQs

• Do you offer advice for owners new to raw feeding?
Yes, the team is always happy to guide new raw feeders. They explain the basics, recommend suitable products and help owners transition safely at a comfortable pace.

• Can I bring my dog into the shop for fitting advice?
Absolutely. Dogs are welcome in store and staff can assist with harness fittings, collar sizing and selecting the most suitable accessories.

• Do I need to book in advance for grooming?
Yes, grooming appointments should be booked ahead due to demand. The team will walk you through available services and help you choose the right groom for your dog.

Contact The Empawrium

For advice, bookings or product enquiries, you can reach The Empawrium using the details below.

Address: 37 Avery Road, Sutton Coldfield, B73 6QB
Phone: 0121 820 5659
Email: info@the-empawrium.co.uk

Opening Hours:

  • Monday: 10am to 2pm

  • Tuesday: 9am to 5pm

  • Wednesday: Closed

  • Thursday: 9am to 5pm

  • Friday: 9am to 5pm

  • Saturday: 9am to 4pm

  • Sunday: 10am to 4pm (Cat Day with Mav and Mishka)

 

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Latest Events

Dog Training Classes in Sutton Coldfield, New Courses at The Empawrium
29/11/2025

Two new dog training courses from Dogs Behaving Gladly are now open for booking at The Empawrium in Sutton Coldfield. These friendly Saturday classes are perfect for puppies, adolescents and adult dogs,... See event