thebestof Shrewsbury

thebestof Shrewsbury helps recommended local businesses build their digital footprint, strengthen their reputation and reach more people across Shrewsbury through local marketing, SEO, AEO, reviews, content and ongoing promotion.

Helping Shrewsbury businesses get noticed for 20 years

There's no point being a great local business if not enough people know about you.

Since 2006, thebestof Shrewsbury has been helping trusted local businesses get seen, build their reputation and reach potential customers across the Shrewsbury area.

We're locally run, we know Shrewsbury and we're marketers rather than directory salespeople. Twenty years of working with local businesses also means we're certainly no fly-by-nights!

Our approach has evolved considerably over that time too. Today, being visible isn't simply about appearing in a business directory. Your digital footprint matters - what people find when they search for your business, the information available about you, your reviews and reputation, and increasingly how your business appears in AI-powered search.

That's where we can help.

More than a business listing

Everything starts with a comprehensive feature about your business on thebestof Shrewsbury.

Rather than simply publishing your name, telephone number and a couple of sentences, we'll create a detailed profile explaining what you do and, importantly, why somebody should choose you.

Your feature can include:

• Professionally written business description
• Contact details and links
• Photos and videos
• Location information where relevant
• Products and services
• Special offers
• Events
• News and PR
• Customer reviews and recommendations
• Links through to your own website

And unlike a traditional directory advert, your presence doesn't simply sit there waiting to be found.

Helping build your digital footprint 🔎

We're continually investing in SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) to help our content - and therefore our members - become more visible online.

SEO helps businesses appear when people search through traditional search engines such as Google. AEO is increasingly important as people turn to AI-powered search and answer engines to ask questions and find recommendations.

Being featured on an established local website, supported by relevant content, reviews, links and regularly updated information, can all contribute to a stronger digital presence for your business.

We can't promise where Google or an AI platform will rank or recommend any individual company - nobody genuinely can - but we can make sure we're doing our bit to give our members a strong, credible presence online.

Build your reputation ⭐

People increasingly check reviews before deciding who to contact.

Your thebestof profile can bring together reviews from major platforms such as Google and Facebook, alongside recommendations collected directly through thebestof.

That means potential customers can see what other local people think about your business without having to hunt around for them.

It's not just about telling people you're good at what you do. It's about showing them.

Ongoing local promotion 📣

One of the biggest differences between thebestof Shrewsbury and a traditional business directory is that we keep promoting our members.

Got some company news? Send it over.

Running an event? Tell us.

Launching a new service? Let us know.

Have a special offer you'd like more local people to see? We'll help spread the word.

We can promote our members through thebestof Shrewsbury website, local content and PR, social media and our fortnightly email newsletter reaching thousands of local people.

Good businesses always have something worth talking about. Our job is to help more people hear about it.

Local marketing from people who know Shrewsbury

We're a locally run, family business ourselves, so the success of Shrewsbury's independent businesses matters to us.

You'll also be dealing with experienced marketers, not simply someone selling advertising space.

Whether it's improving your business feature, getting more value from your reviews, promoting a piece of news or discussing how you could strengthen your wider marketing, we're here to help.

Want to get your business seen by more people in Shrewsbury?

📧 Email: shrewsbury@thebestof.co.uk
💬 Or send us a WhatsApp - 07508 311839

thebestof Shrewsbury - helping great local businesses get found, trusted and chosen since 2006.