Businesses Should Test and Measure Advertising in Pontypridd and Rhondda
I recently received a direct mail shot through my door, addresed from a self confessed entrepreneur outlining simple steps to changing and analysing the effects of your marketing and advertising mediums.
The message was simple, if the advertising your doing works - invest more in it! (why wouldn't you, it's bringing in fresh business) If it does not work - don't renew. But how do we know which is which?
With a whole host of advertising and marketing platforms available to local businesses in Pontypridd and Rhondda it really can be tough to choose the right medium that works for your business, service or charity. lets take a quick look at what available locally in Pontypridd and Rhondda:
This Test and Measure theory quite simply means that you need to ask your customers how they heard of you, or what was the 'call to action' that made them arrive at your store or service today - It's that simple. Make a note too, and compare the statistics on a quartely basis.
On The Best of Pontypridd, nearly 50% of our businesses test and measure their marketing, the remaining 50% are in the deliberation process or setting up systems. It's understood that in a retail setting it can be hard at times to ask and record so where you have this turnover of customers - one should be doing 'target zones' or hours each week - effective sampling of your customer base can also produce results.
If you have a business that targets or serves in Pontypridd and Rhondda and you feel you could benefit from an impartial marketing review from thebestofpontypriddandrhondda then call Ben on 01443 629290.
Would your business benefit from:
These are just a few of the benefits that our business members on thebestofpontypriddandrhondda are receiving - give us a call on 01443 629290 to access a FREE marketing review.
Member since: 6th November 2009
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