A questionable marketing campaign by RCT CBC
17th July 2010
... Comments

A questionable marketing campaign by RCT CBC

I'm not sure how many of you have been out and about Pontypridd and Rhondda recently. But if you have you may just have noticed the:

  • Back and sides of buses
  • Bill boards
  • Print
  • Radio
  • Illegal stickering of lamp posts (a seperate issue completely)

All the above, letting us know that we should pick up our 'dogs mess' when we are out and about Pontypridd and Rhondda. I have no problem with the ethos of the message - but WHY? all of us responsible dog owners do pick up dogs mess and those that don't will probably continue not to. (in fact as I update this blog as at the end of August 2010 - I have noticed absolutely ZERO impact of this RCT CBC Marketing Campaign)

So 'WHY' the Questionable marketing campaign? What was the cost of this?

This is a real good question. Especially so when considering the contentious recent decisions with regards to the building of monuments (I do actually like the Red Ship though!) and lack of collaborative consultation with the local community and business. Lets out money on it, considering that the public sector receives reduced advertising rates lets say 50% less this campaign would still cost in the region of £5,000-£10,000! Not to mention the cost of design and staff hours.

Even the timing of the campaign was 'OFF' as the campaign commenced when the rain started - nice one!

I would really welcome a better understanding of their thinking. I mean what is the decision making process in RCT marketing and strategy (on this campaign) and who are they accountable to and to who can we really complain to encourage a step change in poor decision making? - I know an excellent lean management consultancy that really could wash out this waste.

Further more whilst I am on this subject, why on earth did we receive a newspaper style publication from RCT telling us what they have been upto in the last year. Surely, if you had been upto some good we would notice change without having to read about it in the RCT Reputaion Management Publication. Does this mean that RCT CBC have their very own Public Relations (PR) section - surely it hasn't come to this - have you really lost touch that bad as to employ PR strategies to overcome short commings?

Maybe it's just that I am not in full understanding of the 'way things are' and 'it's always been done this way' approach. However, prehaps monies would be better spent cleaning up our section of the TAFF or emptying the dog bins more regularly - so that they are not filled to the brim! Do your part RCT CBC and we will do ours as responsible dog owners. And what about hand sanitisers on the bins? eh, thinking outside the box now!

P.S. If you are not a responsible dog owner and don't do as RCT CBC suggest you will be fined! If you do need poo bags head to Twinpet in Porth, one of the best pet shops in Pontypridd and Rhondda. There are also a wealth of Dog training centres in RCT and surrounding area. As such there exists no excuse but to be a responsible doggy owner!

Anyhow, apologies if I have bored or offended any particular party. I will also be writing further blogs on some great things that RCT CBC is upto.......... SO watch this space.

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Team Pontypridd

Member since: 6th November 2009

Hi, welcome to my blog site. The aim of this area is to be more informal. With offerings of leisurly blogs actively encouraged.

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