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Kerrison Toys, Norwich

Kerrisons is by far my favourite toy shop. It's an independent family run business and although it's grown since I was taken there as a child clutching my pocket money, it hasn't lost what made it a magical place over 30 years ago. They are always on trend, knowing the latest fads and the staff genuinely like children, they understand they aren't mini adults and it's great to see them getting enthusiastic with them about the toys and gadgets. I've dropped into Kerrisons on route to a child's birthday party on many occasions sealed up the gift in a party bag and written the card on the counter as they helpfully offered tape and a pen... This isn't just another shop with counter staff there just to take your money. This has been my favourite toy shop for over 30 years with good reason. Don't expect it to be like one of the big warehouse stores, this is a shop jam packed with bits and pieces you would never find in them. Tell the staff what you are looking for, they know what's in stock. They know how fast they can get it in if they don't have it and they run a Christmas club. If you haven't been there then go. There will be someone smiling and saying hello as you go in. This is a proper shop. :)