25 November 2013 09:15
Asking “What’s the point?” isn’t just for stroppy school-children. Considering the purpose of our activities can teach us a great deal, and it might just end up changing everything.
18 November 2013 14:00
When does this message self-destruct? Potentially never, actually. Once you send your writing out, it takes on a life of its own. Take care to ensure it represents you well, and save yourself embarrassment in the future.
11 November 2013 20:50
Then pen you use probably won't actually lose you business – but every decision you make adds up to the impression that clients make of you. Here's some stories that persuaded me that even the little things are worth thinking about.
04 November 2013 21:12
Loyalty is a quickly-shifting thing. By taking a role in customers' own stories, you can increase your chances of keeping customers - or even winning them away from the competition.
28 October 2013 09:26
Blogging can be a quick bit of exposing your secret life for the public, or it can be a meaningful and lasting revelation that helps us grow. Since both kinds fall under the term ‘blog,’ let’s look at what will best help your business.
21 October 2013 06:16
Be careful trying to look bigger than your company really is - you're giving up one of your best advantages you have over the competition. Here are four easy stories to get you started.
14 October 2013 08:02
Professionalism and the personal touch aren’t opposites – you’ve got to do both, and make customers know and feel like working with you is the right thing to do.
07 October 2013 05:57
Not ready to do storytelling in your business? Stories are being told at full power, with or without your consent. Here's how to start getting a handle on them so they work to your advantage.
30 September 2013 06:25
Stories are the best way to get people's attention in business communications. Here's why I always start with a story of when something went wrong.