Northampton's magazines advertise businesses outside of Northampton, encouraging Northampton people to shop in another Town, how silly is that?
Please let me know your view?
I guarantee you if someone is tempted to go to a shop in another Town, it is extremely likely whilst they are there they will use the services of another business, maybe then not using your local restaurant or shop back in Northampton!
Most people have not even considered this from advertising, if it works it will attract business away from our local town.
So all you Northampton businesses only support adertsing in a magazine that only supports Northampton.