Give your marketing plan a quick MOT to see if it is working for you:
You have a specified budget based on how much revenue you want the marketing to generate.
You know your target audience and their preferred means of communication.
Your website is easy to navigate around, it has all the relevant search terms that a customer will use to find your business, it’s updated, at the minimum, on a weekly basis.
You use Google analytics to track your site visitors,
Your copy is concise and relevant so that potential clients understand what you do in moments.
You regularly have editorial about your business in relevant B2B and B2C publications.
You provide compelling offers and promotions on an on-going basis.
You know exactly what your competitors are doing.
If you can tick all of the above congratulation! If not why not contact the Best of Monmouth to see how we can help.
Marketing and copy writing are essential skills and if you have them, brilliant but if you don’t it might be worth your while considering employing someone else to do this for you. They will save you time and money in the long run, will increase your sales and free you up to do everything else.
