A proof gives you a chance to check the type, make sure that your line breaks are alright, make sure you are happy with the colour conversion, there’s no font substitution, spelling mistakes or if contact details are correct. A lot of this you should check long before you send the job in to the printer, but you’d be surprised how you can miss little things while you’re looking at your monitor or mobile phone for long hours each day.
But this is the time to catch, correct them, and say “‘YES’, this is the final artwork I want you to proceed with”, and the printer is saying, yes, this is what we are going to print. So, of course you want to examine these proofs very carefully before you sign off on them.
A lot hangs on those proofs when you sign off. If you miss it now, it could be a bit expensive later.
One of the most important parts of the printing process is communicating with your printer. Don’t be afraid to ask questions. There truly are no dumb questions. Everything you ask educates you a little bit about the printing process and it shows the printer that it’s important to you that your job prints correctly.
Below are some of the things we inspect for when checking your artwork. (Think about GP examination or MOT test of your vehicle). We do similar inspection to your file.
We, unfortunately cannot fix low resolution images or guarantee to catch the typos so please check your proofs very carefully before your job is scheduled, printed and delivered to your doorstep.
