How Clean is Manchester?
27th October 2020
... Comments


This year, as opposed to last, 35% of people in Manchester have said that they clean more often. with 33% cleaning 'more thoroughly' now. People from Manchester were found to spend on average £12.74 a month on cleaning products.


Key findings of the study suggest that: 

  • 2 in 5 men wear a pair of underwear more than once before washing them, with 1 in 10 wearing them three times
  • Brits are cleaning their fridges almost four times more often since the COVID pandemic, and mopping the floor twice as often
  • 25-34-year-olds clean longer than any other age group
  • Lynsey Crombie aka ‘Queen of Clean’ says to use hand sanitiser as a great stain remover when out and about



The true cost of cleaning: From money and time, to the environment
  • Brits spend over £150 a year on cleaning products
  • The average Brit spends 6.5 hours a week cleaning their home
  • 16-24-year olds are twice as likely to consider the environment in their cleaning habits than over 55s
  • Lynsey Crombie aka ‘Queen of Clean’ says to use hand sanitiser as a great stain remover when out and about

Keeping your home hygienic is something we all have to contend with, but a clean home doesn’t come for free. Currys PC World conducted a survey to investigate the cost of cleaning in all senses, including the money people spend and the time they dedicate to their cleaning routine, as well as the emotional and environmental impact of cleaning. We spoke to cleaning expert, Lynsey Crombie aka the ‘Queen of Clean’ and Health Psychologist Benjamin Ainsworth to gain additional insight on the topic.

Brits spend an average of £12.61 a month on cleaning products
  • 16% of Brits spend over £20 a month on cleaning products
  • Over half of Brits only buy branded cleaning products, with 30% of them believing the higher price point equates to quality and effectiveness
  • Londoners spend 15% more on cleaning products than the national average
  • 16-24-year olds spend nearly £50 more a year on cleaning products than over 55s

What’s the price tag on a clean home? In a pre-COVID-19 world, the average Brit would spend £12.61 a month on cleaning products. But, with a pandemic added to the mix, this figure is even higher, with nearly 1 in 5 confessing to spending more on hygiene and cleanliness.

Homecare expert, Lynsey Crombie aka the ‘Queen of Clean’ is all for using more affordable products, however, saying “I actually find some of the more expensive ones to be awful. A basic disinfectant and washing up liquid will always work well and not cost you much at all.”

Looking at different demographics, 16-24-year olds spend the most on their cleaning routines compared with other age-groups, averaging £14.73 a month. People in London (£14.54) and Northern Ireland (£14.02) are also the most likely to fork out more cash for a clean home, whereas those in the South West spend the least (£11.71).

Brits are spending more time cleaning in 2020, but wearing their clothes more times before washing

·        Brits spend more time cleaning the kitchen than any other room, adding up to an average of 2 hours a week

·        2 in 5 men wear a pair of underwear more than once before washing them, with 1 in 10 wearing them three times

·        Over 1 in 10 Brits would rather throw away a dirty towel than clean it

·        Brits are cleaning their fridges almost four times more often this year, and mopping the floor twice as often

Our cleaning habits and routines cost us time – whether you believe this is time well spent or not. For the average Brit, 6.5 hours a week are dedicated to keeping the home tidy - a figure which has risen by an additional 23 minutes since the dawn of COVID-19. Out of all of the age groups, 45-54- year olds are the most likely to have upped the time they spend cleaning this year.


This said, with the lockdown resulting in us spending more time at home, people have confessed to wearing things such as gym wear, socks and underwear more times before washing them now than pre-COVID. Men are most guilty of this, with 1 in 10 wearing their underwear three times before washing.

Lynsey Crombie aka the ‘Queen of Clean’ says that generally speaking “If you have been out for dinner for just a few hours, you probably do not need to come home and put that outfit in the wash. But, in the current climate I would advise you wash your clothes after every wear, if worn outside of your home.”

Quirky cleaning hacks also commonly feature in our hygiene routines. In fact, almost a quarter of Brits have tried to remove a red wine stain with white wine, with men most likely to have tried the hack.


Lynsey Crombie does not recommend this trick, however, saying “it simply does not work, it just makes it worse. To remove red wine, you need some warm soapy water (not hot) with a splash of white vinegar to scrub onto the stain and leave for 15 mins, before blotting dry.” 

Some cleaning hacks that she does endorse are:

  • Use coca cola to remove limescale from the toilet - pour into an empty toilet bowl and leave overnight
  • Remove rust using tomato ketchup - using a wet cloth dab the ketchup onto the rust and let it sit a while, before washing off

Apply shaving foam to carpet for effective stain removal, especially make up!

The younger generations are more eco-conscious, but lazier in their cleaning habits than their older counterparts
  • Men are more likely to buy eco-friendly cleaning products than women
  • 1 in 5 16-24-year olds would rather throw away a dirty toaster, kettle or blender than clean it
  • The North East is the least eco-conscious, with 47% confessing the environment doesn’t impact their cleaning habits, while Northern Ireland is the most eco-conscious (26%)

Cleaning expert, Lynsey Crombie says “steam cleaning is a great eco-friendly method for cleaning floors, whilst also being safe for pets and young children.”

Due to the chemicals found in commonly used cleaning products and energy used by home appliances, cleaning can have a negative impact on the environment. And while many Brits are making a conscious effort to be more eco-friendly, 2 in 5 claim the environment does not affect their cleaning habits at all.

Of all age-groups, the younger generations are more likely to proactively consider the environment when cleaning. 25-34-year olds are the most likely to buy eco-friendly cleaning products and 16-24- year olds are the most likely to make their own eco-friendly cleaning products. This said, youngsters are also the most likely to throw an old, dirty appliance away to avoid cleaning it, contributing to harmful landfills.

Cleaning is frequently used as a ‘coping mechanism’ to distract from personal issues
  • Health psychologist Benjamin Ainsworth says the key to maintaining good hygiene during the Covid-19 pandemic is to understand why certain behaviours help prevent the spread
  • New habits can be formed by leaving prompts, like a bottle of disinfectant by the front door to wipe down packages
  • ‘Overcleaning’ can become an issue when someone uses cleaning as a ‘coping mechanism’ for deeper issues

Does a tidy home make for a tidy mind? Yes and no. For some, cleaning can have therapeutic benefits and result in a more serene environment that promotes feelings of calm and motivation. For others, it may simply pose as a distraction from their troubles.

Health psychologist, Benjamin Ainsworth says that “While some people really benefit from and enjoy a ‘spring clean’, others might use cleaning as a ‘coping mechanism’ that can actually lead to increased anxiety and stress.”

And while the COVID-19 pandemic has had an understandable impact on people’s attitudes towards hygiene, Ainsworth advises to “Try to avoid ‘excessive cleaning’, which can be psychologically unhealthy. While an extra wipe with some soap and water usually does no harm, it’s important to make sure that cleaning habits are in line with your own personal level of risk.”

About the Author


Member since: 25th September 2012

At thebestof we go out of our way to champion thebest businesses in each town and city across the UK.

Popular Categories