On Top of the World
As Mask-arade celebrate their 5th Birthday, they have set a world record for mask-wearing at high altitude! Mountaineer Kenton Cool and his team donned Mask-arade Personalised Masks at Everest base camp (5,364 metres above sea level!). Cool honoured a 1924 pledge made by Olympian Lt. Col. Strutt who, after famously attempting to climb Mount Everest announced that one day he would take one of his gold medals back to the summit.
The Mask-arade story is almost as impressive; when the Three Maskateers (Chris O'Nyan, Ray Duffy and Dean Walton) got together in a pub in 2008 to discuss a new venture, no way in their wildest dreams did they envisage that in just five years’ time they would be running the world's leading Personalised and Celebrity Mask company. Mask-arade has evolved into a multi-million pound business, with official licenses secured for worldwide territories. Their appearances on Dragons' Den and two major Royal events have certainly helped grow the business, however brands such as One Direction and Family Guy are pushing sales through the roof.
Chris O'Nyan came up with the original concept, he said, "Mask-arade have set an industry standard that is often copied but never matched, customer service and quality are at the heart of our business." Mask-arade are also trailblazers when it comes to raising funds and awareness for charity, over the last five years they have raised thousands of pounds for many well deserving causes including CORD, Coppafeel (breast cancer research), Cure Leukaemia, The Light Fund and Movember (prostate cancer).
During their relatively short history, the Mask-arade staff have met in excess of 150 celebrities, presented them with masks and obtained nearly 2000 autographed masks from stars of stage, screen, politics and sport - a unique collection that is growing on a daily basis. Their forward thinking strategy was recognised recently when they collected the Warwickshire Marketing Award at the Ricoh Arena.
