Promotional Videos - using the media of video to market your business
19th August 2010
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<p>At the bestofhinckley we have always gone out of our way to champion and support our business members with a varied range of methods to reach their potential clients/customers. The very latest development to further promote our business members (and there are more to come!) on our site is the ‘in-feature’ promotional video.</p> <p>Rather that try to explain what it looks like, simply <a title="Visit our video production partner - Cre8tive Media" href=" " target="_blank">CLICK here</a> <strong>to visit our local video production partner’s feature</strong> and see their demonstration ‘in-feature’ video clip.</p> <p><strong><span style="FONT-SIZE: small">Why Video - you might ask?</span></strong></p> <p>There are really so many reasons why a business should use video for promotion and marketing. An inventive minded entrepreneur with a view to fantastic marketing opportunities will quickly come up with them. However, here are just a few of the more obvious reasons to look at the benefits that video can bring when marketing your business:</p> <p><strong><em>The Power of Vision and Sound</em></strong></p> <p>A carefully crafted promotional video will enable you to capture people who like to watch rather than just read. This will naturally extend the reach of your bestof business feature content because it will appeal to visual learners.</p> <p><strong><em>Pictures and Word</em></strong></p> <p>You must have heard the saying “a picture is worth a 1000 words” and we all know how true this is. We have certainly used this throughout our site development but a video can do even more because you can create a moving image with directly relevant and related content supported by sound. This will engage your potential client’s senses much more than simply having written text which only uses one medium.</p> <p><strong><em>It’s Quick</em></strong></p> <p>The visitor to your feature is likely to not want to spend too much time on your feature but a well crafted, concise and vibrant video (typically 90-120 seconds) will draw them in and get them to want to know more.</p> <p><strong><em>Improve your Rankings in the Search Engines</em></strong></p> <p>Finally, your bestof ‘in-feature’ video will carry with it all the important information to ensure that it is picked up and ranked by Google. This can have a direct impact on the number of people (looking for what you do) that will find you. This in turn can lead to more potential clients/customers doing business with you.</p> <p>If you would you <strong>like to find out more</strong> about how your business can become a bestofhinckley business member and benefit from our proactive and great value business marketing methods then <strong>simply contact</strong> <strong>me today – Geoff Waters on 01455 246 342</strong>.</p>/6aba8d19-3d83-4af5-8cdd-984014fa40ae.jpg/fc90aee6-42b9-4add-8de9-fa1fbc52812c.jpg
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