Marketing - what can the bestof hinckley do for my business?
14th November 2009
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<p><strong>Having a bestofhinckley feature</strong> – how to make it work for your business.</p> <p>Certainly, at the heart of the <strong><span style="COLOR: #0000ff">best</span></strong>of<strong><span style="COLOR: #0000ff">hinckley</span></strong> is our web-based <a title="Hinckley Business Directory" href="http://www.thebestof.co.uk/local/hinckley/business-guide" target="_blank"><span style="COLOR: #ff6600"><strong>business directory</strong></span></a> that’s true but it doesn’t stop there.  At the <span style="COLOR: #0000ff"><strong>best</strong></span>of<strong><span style="COLOR: #0000ff">hinckley</span></strong> we proactively work with our business members to help to market their business effectively.  This can be by simply using the extensive range of marketing tools available to our business members or using us as part of a larger integrated package of marketing, which is what we recommend and support.</p> <p>With respect to our bestof contribution to your businesses marketing strategy we can virtually guarantee results for our business members if they are able to:</p> <ul> <li>generate a steady flow (1-2 per month minimum) of <strong><a title="Hinckley Business Testimonials" href="http://www.thebestof.co.uk/local/hinckley/business-guide/feature/business-networking-clubs/62913/review" target="_blank"><span style="COLOR: #ff6600">testimonials</span></a></strong> because this really demonstrates that their clients or customers see them as one of the best businesses in town;</li> <li>make use of our <a title="Hinckley Member Offers" href="http://www.thebestof.co.uk/local/hinckley/member-offers" target="_blank"><strong><span style="COLOR: #ff6600">Member Offers</span></strong></a> facility to engage with and bring benefit to our site’s visiting membership;</li> <li>mark themselves out as a bestof business by using our <strong>bestof logo</strong> by displaying our window stickers and best business certificate and/or using the logo on your stationery, marketing materials and vehicles.  All the artwork is supplied by us to ensure that we maintain our brand identity;</li> <li>create a <strong>back link from your own website</strong> (if applicable) to your feature on thebestofhinckley this helps with search engine optimisation (SEO);</li> <li>talk to us on a regular basis because, as said above, we are here to proactively help you to grow your business and communication is the key to this.  For example: <ul> <li>by keeping us informed about your businesses events and activities so that we can post them on our <a title="Hinckley Events Page" href="http://www.thebestof.co.uk/local/hinckley/events" target="_blank"><strong><span style="COLOR: #ff6600">events page</span></strong></a>,</li> <li>letting us know about new developments in your business or new products and services so that we can let our other business members know through our <strong>b2b newsletter</strong>,</li> <li>by using <strong>this blog</strong> to post technical articles, product/ service information or general good-news items;</li> </ul> </li> <li>keeping your <strong>feature and contact details up-to-date</strong> by letting us know of any updates or changes that may be required from time-to-time  … prospective clients/customers really dislike web-link or telephone dead-ends and neither do we!</li> </ul> <p>Even using some of these tools will bring success but with all this information we can <strong>shout even louder</strong> about just how good your business really is!</p> <p><strong>Who can be a bestofhinckley business member?</strong></p> <p>Well any business really in Hinckley central, surrounding areas of Hinckley and the wider Bosworth area (i.e. anyone with an 01455 telephone code as a rule of thumb), be they large or small, in this case size really doesn’t matter!</p> <p>What makes it a bestof business then you might be asking.  Well, what is really important is that you can demonstrate that your business holds <strong>honesty, reliability and trustworthiness as a central core to your business principles</strong>.  We do take up three references from your current clients or customers and take time to talk to them about just how well you have applied these principles in your business dealings with them.</p> <p>In addition to this, the opportunity for your clients or customers to <strong>say what they think about your business online</strong> is also our constant monitor of ‘bestof’ quality.  Other than that we are pleased to promote any and every great sole trader who goes that extra mile or the large multinational that wants to achieve an effective local community presence and voice.</p> <p>If you think that thebestofhinckley could help you to grow your business then contact us today.  With <strong>subscriptions starting at about £1 per day</strong> it is a truly an affordable and effective way for even the smallest of business to make an impact.</p> <p>For more information or to make an appointment to meet and discuss your specific marketing needs, <strong>telephone 01455 246 342</strong> or email <a href="mailto:Hinckley@thebestof.co.uk">Hinckley@thebestof.co.uk</a> or <a title="Best of Hinckley Contact Page" href="http://www.thebestof.co.uk/local/hinckley/contact" target="_blank"><strong><span style="color: #ff6600;">visit our contact us page</span></strong></a>.</p> <p><a title="Hinckley Home Page" href="http://www.thebestof.co.uk/local/hinckley" target="_blank"><span style="color: #0000ff;"><strong><span style="font-family: mceinline;">best</span></strong>of<strong>hinckley</strong></span></a><span style="color: #0000ff;"> </span>– dedicated to the success and growth of local business and providing everyone in Hinckley a voice.</p>/6cae7c13-58f4-48f9-9927-ebc0b55323f1.jpg
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