We're all increasingly comfortable with the internet. In almost every session on line we learn something new and we get more sophisticated in the way we search or evaluate or choose. In this short article from Mashable some smart online media experts at a New York conference state the wonderfully obvious - that we want online products that resemble off-line products that we enjoy - 'magazines' for our e readers and video so that our PC is like our television. Filming a business and putting it on the web enables potential customers to buy before they meet you.
Want to give it a go?
