Research from consumer intelligence provider Mintel has found 40 per cent of Britons feel fashionable when wearing sunglasses, but there are marked differences in the buying habits of men and women!
The research showed men were nearly twice as likely to buy designer sunglasses then women. Twenty per cent of men said they bought designer sunglass brands, compared to 11 per cent of women. Men were also found to have different priorities when buying sunglasses. Forty-two per cent ranked quality of product as important , compared to 28 per cent of woman and 31 per cent of the men surveyed said it was worth paying more to get a better quality pair of sunglasses. Most consumers, 54 per cent, said they were only willing to spend £30 or less on sunglasses. Nine per cent of men said they were drawn to the premium section of the market and would spend up to £100 for a pair of sunglasses. Women were shown to gravitate towards the value end of the sunglasses spectrum, as 40 per cent revealed they were only willing to spend £15 and under. Tamara Sender, senior consumer analyst at Mintel, said 'Men are more inclined than women to indulge themselves with designer sunglasses, probably because they do not tend to send as much on other fashion accessories or jewellery. 'Young women look for fun, trendy sunglasses which done cost a fortune as they are likely to be viewed as a short-term purchase that can both be changed regularly, and form part of a wardrobe of different styles to create different fashion looks.
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