Change and diversion
A method of thinking about a new market by changing the use of existing products and services to something different from the original, or re-examining them with new values. It is famous that charcoal, a fuel, has become a healthy product.
We were smiling from the moment we were welcomed into your shop until the moment we walked out with our purchase. We had always used a gas bbq, but, loved cooking on an open fire, so, our Kadai Firebowl etc was a big move away from gas, but, well worth it :-) We absolutely love it!! We also bought the paella pan which not only is fabulous for paella, but, serves everyone cooked breakfast when people come to stay. We even use it right through the colder months where we cook our meal and then throw logs on and sit outside to eat by the fire pit. Our family and friends have all enjoyed every minute and as a result, we have bought one of the packages for our daughter for Christmas. Thoroughly recommended.