REPORTS of the demise of newspapers I believe are greatly exaggerated. There will always be a need for newspapers at a local and national level, but the way journalism operates constantly needs to evolve.
One of my first editors said to me: "If there was a crash on the M5 this morning, readers will go online for the news, they'll read the paper for the reaction."
It's advice I have kept in mind every day since I became editor of the Observer. Our website and social media pages will often tell you the 'Who, What, Where and When' and the newspaper will elaborate more on the 'Why'.
I believe a local newspaper needs to have a Facebook page, a Twitter profile and a easily readable website to prosper in what is still a very packed market.
If there was that crash on the M5 or A46, you will want to know immediately, social media allows the instant reaction.
Interaction is also key, I regularly take part in Worcestershire Hour on Twitter and of course we set up Evesham Hour to talk to the people who matter, our readers.
I also found it fascinating to use the 'Evesham Questions' page on Facebook a fortnight ago. I asked people for their views or comments about the Observer and some of the replies, positive and negative, were very interesting to read.
Yes, the newspaper as a sole entity is no longer king. However the printed word still has a part to play among the various ways we get our news.
Hi, I'm Rob, the editor of the Evesham Observer newspaper. A keen blogger in my spare time, I thought what better way to spread the word about the Observer than with a blog on the Best of Evesham! I hope...